BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

What Can Search Results Tell Us About Black Friday and Cyber Monday?

For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff of the holiday shopping season, and many brands offer special deals and incentives for their customers, leading to higher sales...

5 Critical SEO Considerations for SEO in 2022

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed that search engines, through a mixture of generic and local results, accounted for 69% of...

2021 State of SEO Webinar: Your Questions Answered

Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar as an opportunity to engage and see how the community was feeling about various aspects of SEO as we all plan for 2022. We...

What is Keyword Search Intent?

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. Where previously the authority of a topic could be determined by how...

Google Priority Hints – More Firepower to Support Core Web Vitals

In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics – known as Core Web Vitals:   Largest Contentful Paint (LCP), which measures loading performance....

E-Commerce: Build the Perfect Category Page

What is a Category Page?  Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-...

Tie SEO to Business Objectives to Secure Resources and Executive Buy-In

Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO is too often misunderstood or undervalued by the business. As a result, getting buy-in for even seemingly...

Web Log Analysis is Essential to a High-Performing Website

Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king. What you say, how you say it and how you...

SEO Rank Checkers: Know Where You Stand in the SERPs

A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time to optimize for them, it’s important to identify and prioritize the keywords that have the most...

Search Ranking Factors Are Not Always Applied Equally

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win the approval of the search engine gods (i.e. algorithms). Search Engine Land’s exceptional...