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BrightEdge Leadership Team

Meet our executives

Jim Yu

Chief Executive Officer and Founder

Jim is the founder and CEO of BrightEdge. In the past eight years Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing.

Jim is a well-known digital-marketing expert who speaks at conferences, such as Share, Dreamforce, Adobe Summit, and SMX. In addition, Jim is an industry expert with regular columns in Search Engine Land, Marketing Land, ClickZ, and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely-adopted platform, which is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe.

Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.