2021 Guide to Award Winning Toys

Vote for the 2021 Toy of the Year!

Often referred to as the “Oscars” of the toy industry, the Toy of the Year Award celebrates the toys, games, and properties that are the funnest, safest, and most developmentally beneficial for children.

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2021 Award Winning Toys & Games by Fat Brain Toys

Toy Insider

Toy Insider reviews new toys, games, books, and more every single day of the year with one goal in mind: provide parents and grandparents with quality, up-to-date insight into which gifts are truly the best for the children in their lives.

Parents' Choice Award

Even a simple thumbs-up from the Parents' Choice Foundation is enough to guarantee the quality and play value of a toy or game. After all, they've been guiding parents toward the best choices since 1978!

NAPPA Awards

For over 29 years, NAPPA has been dedicated to showcasing the products that are nothing but the best for children and families. Today, they've become the “go-to” source for hundreds of thousands of parents throughout the U.S.!

Good Housekeeping Best Toy Awards

With over 134 years of top-notch, science-driven product testing under their belts, there's no doubt that the approval of Good Housekeeping is something you can absolutely trust 100%. If they say it's good, you KNOW it's good!

National Parenting Center Seal of Approval

Determined by evaluations from regular parents and children just like yourself and your family, the National Parenting Center Seal of Approval makes it easy to find the products you can trust to be the most fun and the most beneficial.

With thousands of toy brands and tens of thousands of new toys released each and every year, it can be exceptionally difficult for gift-givers to distinguish the good toys from the bad. Fortunately, a host of toy award programs exist to help parents and grandparents do exactly that. By pre-screening toys against exceedingly high standards, these award programs can give gift-givers peace-of-mind as they shop for Christmas or Hanukkah gifts this year.

Fat Brain Toys, an independent toy maker based out of Elkhorn, Nebraska, has been on a roll in 2021 with 8 of their toys & games recognized by five different award programs. Those awards include the Parents' Choice Award, Toy Insider, National Parenting Product Award, Good Housekeeping Best Toy Award, and the National Parenting Center Seal of Approval.

"As a parent or gift-giver, you really have to do your homework these days," explained Mark Carson, the Co-Founder of Fat Brain Toys. "With many online marketplaces being overrun with no-name toys of questionable quality, getting the 'stamp of approval' by these independent award programs is vital to our brand."